Privacy Policy
Last updated: August 2026
1. Introduction
This privacy policy explains how sequoia-dash collects, uses, stores, and protects your personal information when you use our website, enrol in our courses, or interact with our services.
We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy complies with UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
2.1 Personal Information You Provide
When you enrol in our courses or contact us, we may collect:
- Your full name
- Email address
- Age or age range (for age-appropriate course placement)
- Learning objectives and financial goals (optional, for course customisation)
- Payment information (processed securely through third-party payment processors)
2.2 Information Automatically Collected
When you visit our website, we may automatically collect:
- Browser type and version
- Operating system
- IP address
- Pages visited and time spent on pages
- Referring website addresses
3. How We Use Your Information
We use your personal information for the following purposes:
- To process your course enrolments and manage your participation
- To communicate with you about your courses, including sending schedules, materials, and updates
- To respond to your enquiries and provide customer support
- To improve our courses and services based on feedback and usage patterns
- To send you relevant information about new courses or educational resources (only if you've opted in)
- To comply with legal obligations and resolve disputes
4. Legal Basis for Processing
We process your personal data under the following legal bases:
- Contract: Processing is necessary to fulfil our contract with you when you enrol in a course
- Legitimate interests: To improve our services, ensure security, and communicate relevant educational opportunities
- Consent: Where you have explicitly agreed to receive marketing communications
- Legal obligation: Where required by law for record-keeping or regulatory purposes
5. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information. We may share your data with:
- Service providers: Third-party companies that help us deliver our services, such as payment processors, email platforms, and cloud storage providers. These providers are contractually obligated to protect your data.
- Legal authorities: When required by law, court order, or to protect our legal rights
- Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity
6. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:
- Course enrolment records: Retained for 7 years for educational record-keeping and legal purposes
- Marketing consent records: Retained until you withdraw consent
- Website analytics data: Retained for 26 months
7. Your Rights
Under UK data protection law, you have the following rights:
- Right to access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure: Request deletion of your personal data in certain circumstances
- Right to restrict processing: Request that we limit how we use your data
- Right to data portability: Request a copy of your data in a machine-readable format
- Right to object: Object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent: Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at [email protected].
8. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls limiting who can view personal data
- Staff training on data protection principles
However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
9. Cookies and Tracking
Our website uses cookies to enhance your browsing experience. For detailed information about our use of cookies, please see our Cookies Policy.
10. Children's Privacy
While we offer courses for children, our website and enrolment process are designed for use by adults. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have inadvertently collected such information, please contact us immediately.
11. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our website or sending you an email. Your continued use of our services after such changes constitutes acceptance of the updated policy.
12. Contact and Complaints
If you have questions about this privacy policy or wish to exercise your data protection rights, please contact us:
Email: [email protected]
Address: 15 King Street, Manchester, M2 6AH, United Kingdom
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority:
Website: ico.org.uk
Helpline: 0303 123 1113